How To Develop A Grocery Shopping App Successfully


Kathyanderson Kathyanderson
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imgThe grocery shopping experience was already moving from stores to apps, thanks to the start-up and app culture. The coronavirus crisis was only like adding oil to the fire, making the transition even more sharp and intense.

The need for on demand mobile apps for grocery delivery was already growing steadily. The onslaught of the COVID-1 has contributed to the acceleration of its relevance.

Based on the statistics between 2012 and 2019, and based on extrapolation techniques, it has been predicted that the online grocery sales will breach the $30 billion mark by 2022. It has been learned from a survey that more than 35% of individuals prefer buying groceries online because of the enhanced convenience, availability, variety, and of course, competitive pricing.

The tilting scales in favour of online on demand grocery has opened up a fresh new market for grocery delivery apps. If you are an aspiring entrepreneur, this is the right time for you to capitalise on the market landscape alteration that the COVID-19 crisis has caused. You can definitely consider creating an online grocery delivery app and it is bound to bring you humongous revenue and profit.

The different types of apps

Online grocery on demand is far from being monotonous. There are quite a good number of players in this segment, and even markets like India have established players like Big Basket and Grofers. Offline giants like Walmart and Target have created their own on demand apps for grocery delivery.

Based on your market conditions, your warehousing capabilities, and your capacity to facilitate quick deliveries through gig delivery executives, you should plan your app and your business model.

The aggregator mobile app

This model can be considered one of the best because it incorporates the goodness of on demand with that of local shopping. The app mandates that you tie up with local vendors and you can list the local grocers available near the user’s location. All that your app needs to do is to connect the grocer with the user. The responsibility of delivering the grocery baggage to the user entirely depends on the local vendor. In short, you are nothing more than a facilitator or a mediation platform between the customer and the store owner.

The marketplace

The marketplace is quite similar to an aggregator but the biggest difference is that the marketplace has its own fleet of delivery executives. Therefore, in addition to listing the available grocery, the marketplace business also has the responsibility of delivering goods to the customers.

Apps for standalone stores

Some stores have already established a name for themselves and they might not be able to afford being under the umbrella of another app. Therefore, those stores have gone ahead and created mobile apps for themselves that bear their own brand name.

Customers can order from specific stores using their mobile app, and it is quite possible that those stores might have a local branch. The responsibility of fulfilling the order falls on the store itself. It is up to the store whether they engage with third-party delivery solution providers or if they would like to maintain their own fleet of delivery executives.

The way it works

There might be different kinds of mobile apps for on demand grocery delivery but most of the apps have a similar skeleton. Any grocery delivery mobile app should have for stakeholders viz., the customers, the grocery store, the delivery executive, and the administrator. Each of these stakeholders are provided with a dedicated app and all these applications need to function in tandem with each other to ensure efficient delivery of groceries.

The customer app 

It might not be an exaggeration to say that the customer is the profit centre of the app. There are a few features that need to be configured to ensure that the customer does not slip away from either the app or the brand.

  • The customer should be able to easily create profiles by using usual login to tensions like email addresses or phone numbers or legacy credentials like Google and Facebook.
  • The customer should be easily able to browse all products and search them based on either the brand name or the product type. They should be able to easily sort products in terms of availability and price. They should also be able to schedule the delivery at a preferred time slot.
  • They should be able to manage the orders and cancel orders any time subject to a few restrictions. They should also be able to track the order right from dispatch until delivery.
  • The app should be integrated with a versatile payment gateway that provides users with a multitude of payment options.
  • They should be given periodic discounts and offers that will keep the customers hooked to your app.
  • If you are an aggregator, it is good to have a review and rating system in place. It is also highly recommended that you have a good customer support ecosystem.

The grocery store app

If not for the grocery store, your app might not make business sense. The more the grocery stores you have enlisted on your app in case of you being an aggregator, the greater your chances of profit. There are a few features that need to be configured in your grocery store app to ensure that the stores stay loyal to your brand.

  • The grocery store should be provided with a robust or a dashboard that is easy to use but at the same time, quite robust when it comes to features and capturing essential information.
  • The grocery should be provided with a straw management interface that lets them update on the availability of items. This but is critical especially when it comes to a time of crisis like what we are going through right now and when it comes to essentials like hand sanitiser and hand washes.
  • Based on availability of either the items or delivery executives, the grocery store should have the liberty to accept or reject orders. They should also be able to manage customers and deliveries and should terminate or block people based on their malicious behaviour but at the same time, the democratic nature of the app should be upheld.
  • One of the greatest features that keeps grocery stores hooked to your app is the swiftness with which online payments hit their bank accounts. For this purpose, the account should be integrated with your payment gateway, so there are no delays either intended or inadvertent when it comes to fulfilling the payments of the grocer.
  • About everything, they should be able to manage loyalty points for customers and if possible, they should be able to create offers and discounts based on the loyalty of customers.

 

The app for delivery executives

In the world of geek economy, delivery executives make up an integral part of the entire e-commerce ecosystem. It gives them an opportunity to earn and it also gives companies as your creative option of not keeping people under their payroll but at the same time, getting the tasks done for a nominal payment.

When it comes to delivering food and grocery, these gig delivery executives play a crucial role.

Just like customers and grocery stores, the delivery executives should also be able to quickly sign up for the services and should be able to start their gig without any delay. However, there should be and authentication and authorisation mechanism to verify the identity of the customers.

  • The customer should be notified of any new delivery request and should also have the space to accept or reject request based on their convenience.
  • They should be able to communicate with customers over chat or over a call right within the app and they should also be connected with their own executives just in case they have any hassles with their delivery task. 
  • As it is for grocers, the delivery executive should also get paid immediately after their tasks are completed. It is to be remembered that these freelance executives do not fall under any company laws and they are free to leave if they feel dissatisfied. Therefore maintaining a good rapport with them is important for any on demand grocery delivery app company.

GPS with mapping a navigation is an important feature for the user and the delivery executive because the user needs to know the status of the order and the delivery executive should be able to reach the location of the user without any difficulties, assisted by the navigation features on their smartphone.

The administrator

  • The administrator should be able to command the functions of the entire application. 
  • They should be able to take care of vital tasks like on boarding of stores and managing them. 
  • They should also have the power to manage the inventory and the payouts to the grocery store and the delivery executives. 
  • They should be given access to real-time analytics, so they can understand the market for certain products and the market conditions in specific locations. 
  • They are also responsible for the social media presence and the content on the app. 

In short, they function as the overseers and the guardians of the well-being of the app.

Conclusion

From the statistics given above and the onslaught of the COVID-19 crisis, it is quite evident that online grocery delivery on demand is here to stay and here to grow. If you would like to ride on the crest of this wave, all you need to do is invest on an app for on demand grocery delivery.

You can consider developing the app from scratch by hiring a team of developers for hiring a dedicated team from an app development company specialising in grocery apps. However, a better alternative is to use white label clones of existing applications. It is bound to save you a lot in terms of both time and money. It also ensures that your product is free from bugs at least at the MVP level.

You can get in touch with have development companies and they will take care to understand your requirement, deliver your grocery app to the fullest of your satisfaction, and ensure that you are on the path to profitability.

 

 

 

 

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